JC Penney: More Than Just Ignoring “One Million Moms”
A few months back One Million Moms, a group whose members number in the thousands, launched a campaign to boycott retail giant JC Penney if the company refused to dump spokesperson and openly gay celebrity (also, one of my favorite people) Ellen DeGeneres. This came just a few months after a group had succeeded in pressuring Lowes Home Improvement Centers to end their sponsorship of the show All American Muslim.
The difference this time is that JC Penney didn’t dump Ellen as their spokesperson. No, this time, they did something epic. Instead of crack under pressure, JC Penney decided to make a concerted effort to do the opposite.
Check out their Father’s Day ad ………